About Us

Wear The Vibe. Live The Theory.

At VYB THEORY, fashion isn’t just worn—it’s lived.

We design garments that sit at the edge of structure and self-expression. Clean, modern lines meet subversive details. Effortless silhouettes are elevated with tactile, culture-driven elements. Our pieces move fluidly between streetwear and refined modern dressing, allowing you to wear your identity with intention.

Every collection is a curated tension: sharp yet slouched, tailored yet bold, refined yet rebellious.

At our core, we stand for: Comfort. Confidence. Culture.

OUR MISSION

To redefine the modern wardrobe through thoughtful design, tactile detail, and unapologetic individuality.

We build fashion that moves with you, empowers you, and most importantly—feels like you.

Because we’re not just building a wardrobe—we’re building a point of view.

A theory of self-expression. Of rebellion. Of power in personal style.

Whether you're dressing for the streets, the stage, or your own story—VYB THEORY is here to amplify your presence.

WHY "THEORY"?

MEET THE FOUNDER

Chayanika Jain founded VYB THEORY to challenge the binary between commercial and creative fashion.

Having worked across India’s fashion export houses, couture ateliers, and e-commerce platforms, Chayanika brings a rare, holistic perspective to the brand. With deep roots in garment construction and an eye for future-facing design, she crafts pieces that feel as bold as they are wearable.

VYB THEORY is a culmination of that journey—where vision meets versatility, and design meets disruption.